Position your web site in search engines

We will help you sell more products by growing your website audience. We will add keywords to your texts and make you rank at the top of Google searches.

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SEM, or search engine marketing

SEM is a group of promotional activities that are undertaken in search results, such as:

  • Positioning
  • Website optimisation
  • Conducting sponsored links campaigns
  • Running a paid campaign in Google Ads

The aim of SEM is to increase the visibility of a website in a search engine. Search results include organic (unpaid) and inorganic (paid) results. Conducting SEM campaigns allows for quicker and unlimited access to collected information about both the product and the company itself. The actions and their range are incomparably larger in comparison to traditional marketing.


SEO is the optimisation of a website for search engines. An SEO strategy is a long-term effort that produces long-lasting results. Moreover, these effects provide free traffic to the website. SEO specialists ensure that the information contained on a website, blog, etc. contains the necessary elements in terms of positioning. Their tasks include:

  • selection and use of keywords supporting website positioning
  • adding to the texts appropriate links referring to other materials highly positioned on the Internet
  • .
  • adding unique titles and subtitles,
  • .
  • ensuring proper display of texts on computers and mobile devices.

SEO and SEM - what is the difference?

Both SEM and SEO are related to activities on the Internet. The most significant difference is the scope of their activities. SEM is a much broader concept than SEO. SEM includes SEO optimization activities, positioning, link building, and PPC, or paid search results.

Advantages of SEO and SEM:

  • increased effectiveness of the marketing campaign
  • improved targeting
  • faster results
  • better reception of advertising

„By automating activities within a company, we grow faster. Companies where automation is not pursued will always struggle to keep up with industry leaders. The question is whether any company today can afford not to automate.

Paweł Grzesiak

Owner of dP Internet and author of many industry publications

Let's work together

Looking for a company to help you achieve your business goal? You couldn't have come to a better place!

If you have an idea for introducing your company to the Internet or want to improve its current image, don't wait! We will help you identify the most effective solutions for your business and together we will design the best development strategy.

Contact us to discuss a joint project.